A research on Usability: Coffee Meets Bagel, a Dating App for younger specialists

Patricia Zhang

Disclaimer: i’m perhaps not connected to Coffee Meets Bagel. I’m an item designer whom aims to increase the matchmaking process on Coffee Meets Bagel.

Enhancing the dating experience

Enter dating in 2016: a few swipes and nods that are digital each other. As someone who’s enclosed by teenagers who predominately date via mobile apps, my mission is enhance the dating experience on one of the best apps: Coffee Meets Bagel.

Launching Coffee Meets Bagel, a contemporary method of dating

We reside in a phenomenal ecosystem, y et we find ourselves increasingly consumed by work tradition. Trash cans full of coffee cups really are a badge of normalcy and pride. Meal breaks are changed with additional work sessions. We now have a desire that is innate find companionship, but we’re constrained by our growing obligations.

Co-founders and siblings Arum, Dawoon, and Soo Kang started Coffee satisfies Bagel to remedy the busyness of every day life, providing an environment that is casual visitors to get together. Currently, the niche dating marketplace is respected at $2B, full of rivals like Tinder, Bumble, and Hinge. With a focus on elements such as for instance training and career, Coffee Meets Bagel is designed to create professionals that are young more than a sit down elsewhere.

“Coffee matches Bagel, that has raised $7.8 million in outside money and has now significantly more than doubled its individual base since showing up on “Shark Tank” in January, areas itself as a substitute for anyone sick and tired with over-sexualized dates the siblings state are on other services that are dating. Rather it fixes up people up with matches that give attention to quality over quantity.”

The way the works that are app

Every at noon, male users receive up to 21 matches, also known as “bagels” day. Men may either elect to “pass” or “like”, then it is the female’s turn. Female users will get matches from males which have already “liked” them. When they hit “like” straight straight back, a match is established and either relative part may have twenty four hours to deliver an email prior to the chat disappears. Names are private until a match is set up.

Analysis Process

We utilized the following procedure to analyze Coffee Meets Bagel:

Step One: Research

Usability Testing

I carried out guerrilla usability http://www.hookupwebsites.org/secret-benefits-review tests when you look at the Yerba Buena Garden and Metreon shopping area in san francisco bay area, California. To ascertain pain points, we created an unique profile for each individual, along with a listing of tasks:

  • Improve preferences
  • Locate a suitable partner (this diverse according to users’ choices)
  • Upon matching, start a conversation by having a Bagel

I arranged my outcomes with gluey notes. Each color denotes an alternate user, and every sticky represents a various discomfort point.

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